Video is considered highly in LinkedIn’s algorithm. Just like a traditional status update, add a bit of text to draw people in, and embed your video directly below. It could be the story behind your business venture, or a quick explanation behind how you got started. You can do this by sharing a video, and posting it in your Feed. On a platform like LinkedIn, which is built for establishing relationships, you can use video to pique the interest of your connections. They’re always curious to learn more about who they’re connecting with. There are several types of video that you can publish, with each one having its’ own perks: When it comes to creating video content for LinkedIn, it’s not uncommon to feel overwhelmed with your options. Being a B2B platform for professionals to connect, posting videos on here can boost your professional and personal brand – especially when you get it right. One place that video is gaining popularity is the social platform, LinkedIn. There’s clearly a demand for video content, which means you need to be using it in your marketing strategy. More video content is uploaded in 30 days than major U.S television networks have created in 30 years… It’d be crazy if every piece of filmed footage reached every corner of the internet, right? Video content is increasingly popular and doesn’t have to go viral to drive results. If your video didn’t go viral, it was a failure, right? When we think about social media marketing, we tend to put our blinkers on and assume that you need to create the best content in the world to see some form of victory. In this article, we’ll share the uses of LinkedIn video, along with several tips to boost the success of your content. The use of LinkedIn video is on the rise.
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